Public archives – what are they/what do they for?
Public Archive is a place in which public records or historical materials (such as documents) are preserved
Public Archive is a place in which public records or historical materials (such as documents) are preserved
- an archive of historical manuscripts.
The NRS (National Readership Survey)
Media databases – what are they/what do they for?
A Media Contacts Database is a media database that is specific for people in the media, most commonly journalists.
Press archives – what are they/what do they for?
Content libraries – what are they/what do they for?
A data repository, in which items such as text, text boxes, pictures, tables, shapes, etc. can be stored and re-used within the same document and across multiple documents.
Social media libraries – what are they/what do they for?
A data repository, in which items such as text, text boxes, pictures, tables, shapes, etc. can be stored and re-used within the same document and across multiple documents.
Social media libraries – what are they/what do they for?
A data repository for social media.E.g. A storage of tweets, images etc used on social media
1) For each of the sources you have researched I would like you to assess the VALIDITY and RELIABILITY of each source.
For each source tell me how you know it is VALID and RELIABILITY? What can you do to check?
2) Pick one of the organisations we have looked at that is relevant to Life in Between
A) What does it do?
The NRS (National Readership Survey)audience research in use for print and digital advertising trading in Britain.
Broadcasters’ Audience Research Board delivers the official viewing figures for UK television audiences.
B) How can it be accessed by researchers?
Online through their Web page which is easily accessible
Web Page
C) What types of information can be researched?
Readership Figure- Allow researchers to see the type and amount of people who are reading a newspaper magazine etc. This also allows you to see what kind of people are purchasing these type of products through the NRS ABC1-C2DE Category.
Viewer figures- Barb allows researches to also see the amount of people watching a programme each day. Allow researches to have an understanding on what shows are popular and show which are not.
D) How can we check validity and reliability of information offered by the source?
Cross Checking- This is finding the same information from a different source to ensure that the information is reliable swell as valid.Also this benefits researchers to allow them to be sure on the information being trust worthy.
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