TODAY’S TASK

Title on blog is LO4 Researching how to analyse Life In Between

To investigate above and below the line advertising methods that could be used to advertise Life In Between, choose a real-life case study on a similar product and conduct research into how the product reached its target audience. 

B L U E  P E T E R 

How the show has reached its target audience?

Episode Content

Each episode is different they visit different interesting locations. For example they visit factories and present to their young audience how things are made this appeals to them because they are not around these sort of environments or exposed to them.

Competitions, Challenges , Live Audience

Presenters

In this magazine show the presenters are young and energetic, which makes this appealing to an audience because they are knowledgeable as well as fun/interesting to the target audience.

Studio Setting 

The studio very much appeals though its blue themed set. Also, the colourful lighting themes such as orange, red, pink etc.

Blue Peter couch where discussions can be discussed informative 
Marble colouring stage flooring to attract the target audience. Being both gender audience the colour theme is quite unisex and exciting. 
Where and When Blue Peter is on

Blue Peter is presented on Thursdays at 5:30pm this is perfect timing due to it being on at a time where the target audience is off school and free to tune in. 

Pick three above the line methods and three below the line methods and analyse the strengths and weaknesses of each in reaching the target audience.

Write up this research and how it would help you think about how you could advertise Life In Between.