HOMEWORK TASK AS A START TO LO2

·         You should think about the ways in which researchers can identify gaps in the market based on purpose and target audience.  ·         Look at http://www.barb.co.uk/ and http://www.tvguide.co.uk/ and identify the most popular types of television programming across the main UK channels of BBC1, BBC2, ITV, Channel 4, Channel 5 and Sky One based on viewing figures.  ·         Identify the purpose of these programmes and the target audiences.  ·         Identify a gap in the market by analysing the types of programming and audiences that are not catered for and justify their answers based on research.

Looking at the Barb.co.uk website it clearly presents the types of genres that have been popular and most viewing figures in the UK. 

The figures show Entertainment to be the most popular genre in the week 15 Oct+. However, religious related programmes were least watched/ viewed.

Life In Between will be an entertainment genre through including education, competitions ,trendy topics etc.This being popular for 12-17 year old groups.

These viewing figures for BBC1 clearly shows the popular shows top be reality shows at the top 3. Strictly come Dancing and the apprentice. BBC1's. The target audience for these programmes are people aged 25+ this is also portrayed through the time they are being showed 8:00pm plus. These are the times where adults are free and home.



BBC2 figures shows documentary genres being the popular genre on the programme. The channel is targeted at an older audience.This is due to older audiences enjoy watching documentaries.The target audience is ABC1 due to it having shows such as University Challenge which means the audience are people who may have higher education.Also, it is the second most popular programme making the ABC1 category clear.





ITV clearly presents entertainment as it main channel genre and soaps to be the most popular for viewers. C2DE female category 
is the target audience of the ITV. These shows are also targeted at adults due to the time of the shows being presented at later times after 8:00pm.





SKY1 viewing figures also show entertainment to be the most popular shown genre shown on this phone. The target audience is C2DE 18+.